7 Natural Link Building Techniques You Must Follow In 2018


This is a guest post by Irfan Ahmed Khan. Irfan Ak is a digital marketing manager of Branex – a design agency & a guest blogger on various websites. He is also the digital strategist of Taskque, a free task management software. He has also worked with various other brands and created value for them.

You have started a new business and that means competing against some of the big names in your industry. Unfortunately, they have already seized the top ten spots on the first page of Google for your targeted keywords. You need to break into that list but how can you do that? Your competitors all have a big budget and they are using both paid and free marketing techniques to maintain their dominance on search rankings. How can you compete against them? That is where natural link building techniques come into play.

Here are seven natural link building techniques you need to implement right now.

1.     Relevancy

What is the first thing you see when building links? Are the links you are building relevant? Google and other search engines specifically look for relevancy when ranking web pages on their SERPs. You type a keyword to see relevant keywords and search engines tries to show you the most relevant entries for your search query. Google ranks results based on relevancy and authority.

2.     Use Infographic

Most SEOs continue to stick to tried-and-tested link building methods. Why not experiment with something new? Infographics are effective weapons as they have the potential to attract more traffic and shares. All the while keeping your readers hooked and easily explaining otherwise complex concepts. According to HubSpot, infographics are shared and liked 3X  more than any other form of content. That includes video, blog posts and so on. That is something you need to use.

Did you know that you could also use infographics as a link building technique? If you are lucky enough and your infographic goes viral, there is a good chance that people will embed your infographic on their own website. So, in return for an awesome infographic you’ve created, you get some sweet link juice and traffic. If you are lucky enough, your infographic might get picked up by an authoritative website.

3.     Follow the Niche

To ensure relevancy in your backlinks, it is important to focus on your business niche when building links. Another big advantage of keeping your link building laser focused is that you can quickly establish your business as an authority in your domain. When prospects see you as an authority, they will be more willing to visit your website and return to it repeatedly. Search engines will also start to consider you an industry expert and will rank your higher. Get to know influencers in your niche and build long-term relationship with them. If they share your content, it will do a world of good to your brand authority and search engine rankings.

4.     Internal Linking

Probably the easiest way to build links is to put links of your previous posts in your content. Make sure that links you add are relevant and make sense in a sentence. Add two to three internal links and as many external link to direct readers to other resource which would help them understand your point in a much better way. Moreover, adding links to other previous posts help you increase your page per session rating as well, which shows how many pages the visitors viewed when they are on your website

5. Build Links with Video

Yes, you read that right. You can also build links with video. Just like infographics and most other types of visual content, videos are a veritable link magnet. In fact, it is much easier to rank with video on YouTube than your website on Google because there is far less competition on YouTube. Use videos cleverly on social media and your videos will also go viral on them. You can create video tutorials, video blogs, video presentations, webinars, and video interviews with influencers and share industry updates. Keep your videos short and to the point for maximum impact. You can also experiment with transcribing video content by influencer in your industry and publish them on your website to get backlinks from authoritative websites.

6.     Guest Post

Just like internal linking, how can you place your links on other websites? The answer lies in guest posting. Write guest posts for websites in your business niche with higher domain authority to attract relevant traffic to your website. Websites that accepts guest post have strict guidelines therefore; you should follow them rigorously to get your guest post published. Make sure to you add your website link in such a way in your content that it does not make your article look overly promotional. Some website do not even allow you links in the body of content but in author bio. Guest post accepting websites will not publish promotional content or plagiarized content. The more guest post you publish, the more chances you have to rank higher and build your credibility and authority.

7.     Use Competitors Backlinks

One sneaky tactic that you can use to build backlinks is to steal competitor’s backlinks. Yes, you can easily do that. Tools like Ahrefs and SEMRush can help you see your competitor backlinks. Use your competitor backlinks to increase your backlinks. If your competitor is ranking on top of Google, then there are chances that they might have gotten backlinks through authoritative websites.

Thanks to these tools, you can get access to all these backlinks to authoritative website. When it comes to building backlinks, emphasize more on quality instead of quantity. A few quality backlinks from high authority websites is much better than many low quality backlinks.

However, don’t link to just about anything your competitors publish. Some of it may not be relevant or interesting to your audience. That’s why it’s important to first perform a competitive content marketing analysis, which will allow you to better understand their audience and possibly steal them right under your competitor’s nose.


Building backlinks is still one of the most powerful ways to rank higher on search engines. Apart from traditional methods, you can harness the power of videos, infographics, guest posts to grow the number of traffic, backlinks and boost your credibility and authority. Combine sneaky tactics such as eavesdropping on competitors backlinks with simple techniques such as including internal links into your website content and you’ll enjoy the fruits of this labour for a long time.

Which natural backlink building techniques do you use and why? Feel free to share your experience with us in comments section below.