Is providing valuable, relevant and engaging content to your audience on a regular basis getting hard for you? Welcome, then, to the world of content marketing, where there’s no rest and there’s always “one more piece to write” or “one more video to make” and where every next piece of content must be better and outperform the previous one.
The good news is that, in all of this, you are not alone. There are plenty of content marketing tools you can use that will make your life easier, your content better and your competition with their pants down.
Here are top 7 advanced content marketing tools that can help you be a better content marketer:
Every content starts with an idea. Sometimes the idea what you want to write about will jump straight in your head, sometimes it’s as elusive as the Unicorn. Buzzsumo is a great tool you can use in a number of ways.
First of all, it’s extremely useful for finding high-performing content on the Internet. All you need to do is enter a topic, for instance “inbound marketing” in the search area and the app will present you with a list of the most shared content for this topic or keyword on Facebook, LinkedIn, Twitter and Pinterest. You can also further filter your search by date, content type, language, country, word count and domains.
Where Buzzsumo gets even better is in helping you find influencers in your field that might be interested in taking a look, sharing or otherwise engaging with your content (skyscraper technique is based on this) if you sign for Buzzsumo Pro. It offers unlimited searches and you can also see who shared or linked the post.
2. Google Keyword Planner
Once you have some topics to write about, it’s time to begin keyword research. Google Keyword Planner is where most content marketers go to find what keywords people might be using to search their content
The Keyword Planner is primarily designed to aid your ad campaign, but it more than has its uses when it comes to the organic search as well. For example, this tool will give you an estimated search volume or traffic forecast for a list of keywords, offer you new keyword ideas and you can search for new keywords based on a phrase, website or category.
The Keyword Planner is completely free to use, but you will first need to create an AdWords account.
You know what’s really hard when you’re a content marketer? Organizing your content. There’s simply no excuse for not having you content organized. This is where a content marketing editorial calendar comes in and with CoSchedule you can have everything neatly organized in one place, instead of having it scattered all around.
So why is it important to have an editorial calendar? Here’s a few reasons:
- It will allow you to define how much content you need and what kind of content.
- Scheduling content will get easier.
- You’ll be able to track content better.
- It makes collaboration a lot easier.
There is more, of course, but for now, it should give you a good idea why you should have an editorial calendar. CoSchedule just makes it even easier, with its drag-and-drop approach, the ability to integrate it with WordPress, Google Docs, Google Analytics or sync it with Evernote and easily collaborate with your team. Also, be sure to check out CoSchedule’s Headline Analyzer to see if your headline is good enough to drive traffic to your site.
If you want people to notice your content, you need to promote it. Buffer is a tool that will let you schedule when your content will go out on the biggest social networks, such as Facebook, Twitter, Google Plus, LinkedIn, Pinterest and Instagram. Using this tool will make sure you reach your audience and followers when they are most active, which is maybe not when you publish the post at all.
Knowing when your followers are most active on social media, and when they are most likely to see your content is important. This will allow you to schedule your content promotion around those peak periods and boost your social media presence.
You might have also heard of Hootsuite. Although similar, this tool does a few things differently than Buffer. Namely, while Buffer lets you publish and schedule your content on social media, Hootsuite is for managing your social media.
5. Moz Pro
Moz Pro is actually not just one tool, but a whole suite of them. It’s made with the idea to help you out with SEO, so not surprisingly it’s two strongest points and two features you will probably use the most are the Moz Keyword Explorer and the Moz Open Site Explorer.
The Moz Keyword Explorer, like it’s name suggests, is a tool you can use to find keywords that will have the most chance of ranking your content highly. In addition, it will also predict your keyword volume (with a very good accuracy) and offers some more research metrics you might find useful.
The second tool you should pay attention to is the Moz Open Site Explorer. You can use the tool to get insights into your site’s authority and rankings, but the true strength lies in identifying link building opportunities and finding where your competition gets their links.
Keep in mind that Moz Pro limits your number of daily searches to five for both the Keyword Explorer and the Open Site Explorer. If you want to get more, you’ll need to subscribe to the paid version. You’ll also gain access to some more features in the Moz Pro family of products.
HubSpot’s wide range of tools for creating and monitoring effective landing pages and other types of content are just one reason this CRM platform is a favourite among inbound marketers. Add to that social media analytics and scheduling and great customer support and it becomes even better.
With HubSpot, you can propel your marketing and sales effort, increase lead generation, convert more leads into customers and more. In addition, HubSpot is also a fountain of knowledge on all things marketing (including, yes, content marketing as well), so it’s a good idea to check some of its resources to help you create an effective content strategy.
As an added bonus, if you’re stuck for a blog post idea, you can always get help from HubSpot’s Blog Idea Generator.
7. Google Analytics
How many people have visited your site today? What about this week or this month? Where did they come from? What search engine did they use? Did you have more visitors today/this week/this month than yesterday/last week/last month? Do you have more new visitors or more returning visitors?
You’ll be able to find answers to all of these and many more questions that will tell you how your website is actually performing and if visitors are staying or leaving. For instance, you can check referrals and see from what domains other than yours are your visitors coming and perhaps find some networking opportunities.
Analytics can also tell you what your bounce rate is (it’s a percentage of visitors who are leaving after visiting just one page on your site). How do you know what’s a good bounce rate and what’s a bad one? Try to keep it below 25%. If it goes over 35%, you should be concerned. Above 50% is worrying and above 75% is alarming.
Do you think I should have included another online tool? Let me know what your favourite content marketing tools are in the comments below and please share this post if you found it useful.