Where’s your blog? Why should I care about it? How does it help me? Why should I read your blog before someone else’s? These are all questions your potential readers will ask you if they are to even look at your blog. If you want more visitors coming to your blog and keeping the current ones – you have to promote your blog to get it noticed.
How do you promote your blog? Writing a post and pressing “publish” is not enough. Most of the time, if you you only do that, your words will fall on deaf ears (or better said, no ears at all). In essence, you’ve wasted an hour or more of your time. Sure, it might be a blogging masterpiece, but if no one sees it, does it matter?
In this post, I will teach you 6 super easy ways to promote your blog that every blogger should know about. So, leave your keyboard for a moment, take a pause in writing your own posts, because I am about to tell you how you can get them noticed.
1. Promote Your Blog on Social Media
Social media is where everybody hangs out these days. And you know what the best thing about it is? The conversations and the exchange of ideas. Your blog will be more appreciated if through it you give to people. Engage your followers and start a conversation with them to promote your blog. Make sure your blog is actually helpful to them. What you think is think is interesting may not even be of use to other people. This is why you have to pay close attention to the conversation and only promote your blog posts when they contribute to the conversation. Otherwise, people will not enjoy you butting in with your posts and you’ll be labeled as a spammer.
You should also be very strategic in how you use social media to promote your blog. Finding out which platforms work for you is difficult. The key is finding out where your audience meets. Are they more on Twitter or on Facebook? Maybe you’ll find them on Instagram, Pinterest, LinkedIn or Google Plus? Also, when are they on social media? You might think that weekends are the best time to promote your blog, but that’s not always the case. On Pinterest, for example, the best time to post is later at night on Saturday. It’s almost the opposite for LinkedIn. People using this network usually go to it on the weekdays, in the morning. Just like they would if they were reading newspapers. This is because LinkedIn is much more business-oriented than Pinterest. Also, to find out more about the best times to post on social media, check out this post from CoSchedule.
Also, don’t forget about Facebook Groups, Google Plus Communities and LinkedIn Groups. While posting your newest blog post publicly is a good idea, an even better way to promote your blog is to join social media groups. There, you will find people who have gathered specifically to discuss a certain topic and that means they’ll be more open to your blog.
2. Promote Your Blog by Guest Posting
Let’s say you’ve got your blog in the air. In that case, building traffic can be a slow and frustrating mission. You might even look at some other blogs in your niche and wonder “What does that guy have that I don’t? Why do people follow him and not me?”. Forget about being jealous at other bloggers. Instead, work with your competition and tap into their resources by writing a guest post for them.
Guest posts are a useful way to “borrow” some of the traffic to your own blog. At the same time, you can build a good relationship with other bloggers. Don’t be surprised if you become a regular guest poster on a blog. Of course, you will need a “permission” to write on other people’s blogs. There’s usually a good bit of negotiation involved here, so expect a lot of back-and-forth emails until you both come to terms.
The main thing to remember is to always guest post in your niche. So, if you have a blog about freelancing, guest post on other freelancing blogs. That’s the kind of audience you want to draw to your own blog. Also, keep in mind there’s going to be some “guest posting rules” for you to follow. So make sure to understand those perfectly before you offer to guest post on someone’s blog. Read the blog to see what kind of tone and length they prefer, as well as what topics they have already covered and when they usually accept and post guest blogs.
3. Answer Questions on Quora
Quora is one massive Q&A website. You can ask anything you think of there and someone will give you their best answer. Granted, the answers are not always 100% accurate, but you can expect that since not everyone can be an expert.
But you are an expert. Or at least, that is how you want others to see you. As a leader. What better way to showcase your knowledge than by answering some questions about your subject? And, if in doing so, you plug your blog a little, link your posts, all the better. Just be careful to link only helpful posts and only if they help answer the question.
Another thing to remember about Quora is that you don’t always have to promote your blog. Sometimes, it’s also a good idea to plug other bloggers. Don’t be afraid to link to other people’s blog, especially if your own blog doesn’t offer an answer to a question. That will give you some extra points in the community.
4. Comment on Other Blogs in Your Niche
Another good way to build a relationship with other bloggers and tap into their audience a bit is to comment on their blogs. This is one of my favorite ways to promote your blog because it is so subtle. I give something to you and you give back to me kind of way.
Now, just like with guest posting, you need to make sure you are commenting on blogs in your niche. Again, you want to draw a specific kind of audience to your blog, the one that is actually interested in your topic. Read the post carefully to find if there is anything you would add to it. You can also ask questions, but I prefer to build up on what was already said and add something more to it. Last, but not least, you can simply thank someone and congratulate them on a post well written.
5. Join Forums and Take Part in Discussions There
Forums are another good place to promote your blog. Although lately forums are losing ground to social media groups, many people still prefer forum discussions. If you are looking for a place where people gather to talk about their interest and where the idea is to help each other, look no further than forums.
To participate in a forum discussion, you will need to join that forum. This is usually a straightforward thing, but you should always read the forum rules beforehand. For instance, some forums won’t allow you to put a blog link in your profile. Others don’t allow links at all and consider that a spam. Fortunately, there are plenty of forums where they allow both. Don’t be afraid to check a few forums in your niche and see how you can contribute to the conversation there.
Another caveat worth mentioning about forums is that a lot depends on the benevolence of forum moderators. Forums often have strict rules about spamming or not allowing any racial or sexual insults, but there are also some secret rules known only to moderators. Just a warning, don’t be surprised if your post doesn’t get published.
6. Build an Email List to Promote Your Blog
To my shame, I have not yet built an email list on my blog, but this is definitely something you should do in order to promote your blog. The difference between building an email list and all the other blog promotion methods is that you can send emails to people who are already your readers. That way. you get to keep them on your side. Getting new visitors is a great thing, but it’s even better to keep the old visitors interested in your blog.
You can use an email list in two main ways. The first one is to simply tell them “Hey, I wrote a new post! Come and check it out!” If they are already subscribed to your blog, then they’ll likely see what’s it all about. Another way to use email lists is to encourage your subscribers to buy something. This can be your ebook, or a training course you’re offering. However, be careful with this. Don’t just sell stuff to people or they will unsubscribe from your list before you know it.
Before you can promote your blog effectively, you have to ensure the quality of your posts is good. Your blog needs to be attractive to the people who visit it. So, research your topic carefully, be unique and ensure you’re posts are actually useful to others. In addition, a powerful headline can also draw people to read your content and don’t forget to add some visuals to it to make it more attractive to the human eye.
What do you guys think? Do you know of any other ways to promote your blog besides the ones I mentioned here? Let me know in the comments below and don’t forget to share and like this post if you find it useful.