9 Essential Content Writing Blogs Every Freelance Writer Should Read

05/04/2017 6 comments

Content, it is often said, is “the king”. But not all content is created equal and some content writing blogs do it way better than others. How can you ensure that your content has the quality your readers expect and keep coming back for more? By learning from the best, of course.

Content writing blogs can help you bring your freelance writing game to the next level. The websites I will mention here are on a completely different level from the rest of the online world when it comes to the content marketing industry. Whether you are looking to learn the secrets of writing high quality content for your audience, how to promote your blog or something else, these are the websites you should check out.

Here are the 9 best content writing blogs every freelance content writer should read and follow:

1. Copyblogger

When Brian Clark founded Copyblogger back in January 2006, few, if anyone, knew what content marketing is and just how important it is. Copyblogger practically defined content marketing as we know it today. This alone, makes Copyblogger one of the first, if not the first content writing blogs a freelance writer should read and follow.

As a content writer myself, I believe that providing valuable, attention-grabbing information to your readers is the key to good online content. Without it, your content is only bland words on a white screen, with little to no value to the audience, that does nothing to help your business. I think few content writing blogs send this message as clear and precise as Copyblogger does.

2. The Moz Blog

If you want to learn about SEO and delve into its deepest secrets, then Moz will be your teacher, mentor, companion and best friend in this journey. Founded in 2004 in Seattle, WA by Rand Fishkin and his mother Gillian, as SEOmoz (the name changed to simply Moz in May 2013), it grew over the years and is now a go-to place to learn about search engine optimization. Today, Moz is a place to find some really good tools and resources, such as Moz Content, Moz Analytics, Moz Local or Moz PRO.

Have you ever wondered how your website or blog ranks on Google? You really should. Do you want to increase your visibility and make sure that visits come from qualified sources? This and many other questions are answered on the Moz Blog.

3. Quick Sprout

You have a nice-looking blog. Your content is pretty good, you believe, and is something that will interest readers. So why is no one coming over to see your content? Enter Quick Sprout and Neile Patel, NY Times best selling author to help you how to increase website traffic. Neil has been named one of the top 10 online marketers by Forbes and one of the top influencers on the Internet by Wall Street Journal, so you can be sure that he knows what’s he’s talking about.

What I really like about Quick Sprout, is that it shows how easy it actually is to grow your website traffic and build your online audience. The articles contain really useful information for online marketers and all this should put Quick Sprout on your top list of content writing blogs to read.

4. Buffer

Promoting your blog on social media is an important step to reaching a bigger audience. Buffer makes this so much easier by allowing you to schedule when your posts will appear on Facebook, LinkedIn and Twitter. Today, over 2,000,000 people use Buffer tool, even though the company had only 7 people in January 2013.

Even if are not using Buffer’s social media scheduling tool (I don’t know why you wouldn’t, though), you should still pay a visit to its blog and read some of its great, in-depth articles. They will help you better understand the nuances of social media and identify where you might have been doing wrong before. Definitely among my favorite content writing blogs and general resources about social media.

5. Marketo Blog

Modern marketing is an ever-changing field and it’s easy to get lost in the shuffle if you don’t know what’s going on. Luckily, Marketo Marketing Blog can help you stay in touch with the latest trends in content marketing, email marketing, social media marketing, marketing automation and other field of modern, digitally-oriented marketing.

6. Content Marketing Institute

The idea behind CMI is simple and noble. Educate people about content marketing. Founded by Joe Pulizzi, today one of the most recognized authors in the field of content marketing, CMI grew from Junta42 into a global leader in content marketing education and training businesses how to attract and keep customers via good storytelling.

Few content writing blogs that I’ve seen so far provides the amount of information, advice and tips on content marketing as CMI does. As such, every freelance writer, regardless of their level of experience and skill, should keep an eye on this website.

7. HubSpot Blogs

Back in the old days of marketing, marketers would bombard the audience with TV ads, email blasts, seminars, cold calls, telemarketing and other, so-called “outbound marketing” methods. That may have worked then, but it doesn’t any more and these techniques are no longer as effective as they once were. Today, an average human doesn’t have to rely on expensive seminars to learn something new, when all they have to do is use the Internet to find a blog or a social media conversation to find what they’re interested in. In addition, we also have more and more methods with which we can block unwanted messages, including spam filters. This wasn’t the case before.

HubSpot advocates a different approach and it is called “inbound marketing“. Instead of doing it the old way and eventually losing your audience’s interest, you should adopt inbound marketing and attract visitors naturally via blogs, social media and, of course, search engines. The site has two blogs, one for marketers, the other for sales professionals, and both should be on your list of content writing blogs to read.

8. Kissmetrics Blog

Without properly analysing your website and the content on it, you can really know if you’re doing the right thing with it and if your efforts are actually paying off. Fortunately, Kissmetrics blog can show you what’s working and what’s not, what you’ve been doing wrong and what you should be doing in order to increase conversions.

If you are looking to improve the performance of your marketing efforts and make sure you make smart business decisions, I would definitely recommend Kissmetrics over many other content writing blogs on the web.

9. Kikolani

Finally, I want to end with a great website that I feel every blogger should pay attention to, whether they write for themselves or for someone else. Kikolani, founded by Kristi Hines, another freelance writer and blogger is in my humble opinion, a site every freelance blogger should pay close attention to.

What do you think about these content writing blogs? Do you know of any other blogs or websites that you would recommend freelancers to check out. Let me know in the comments below and don’t forget to share this post with others.